THE NORTH AMERICA TREND VISION AWARDS
OFFICIAL RULES
LEGAL TERMS APPLICABLE GLOBALLY TO THIS COMPETITION:
NO PURCHASE NECESSARY. A PURCHASE DOES NOT IMPROVE YOUR CHANCE OF
WINNING.
Submitting an entry constitutes your full and unconditional agreement to and acceptance
of these Official Rules and the decisions of the Wella Company (“Sponsor”) and judges, which
shall be final and binding on all matters relating to the Competition.
1) Promotion Description: The North American Trend Vision Awards (the “Competition”)
begins on or about March 1, 2025 at 12:01AM Pacific Time (“PT”) and ends on July 1, 2025 at
11:59:59PM PT (the “Competition Period”). By participating in the Competition and
submitting an entry, each unconditionally accepts and agrees to comply with and abide
by these Official Rules and the decisions of the Wella Company and judges, which shall be
final and binding on all matters relating to the Competition.
2) Sponsor: Wella Operations US LLC and Wella Beauty Canada ULC (“Wella,” “Wella
Company,” or “Sponsor”), 4500 Park Granada, Calabasas, CA 91302 USA. This Competition
is in no way sponsored, endorsed or administered by, or associated with Instagram
and you understand you are providing your information to Sponsor and not to Instagram.
3) Eligibility: The Competition is open only to legal residents of the 50 United States, the
District of Columbia, Canada, and Puerto Rico (“Eligibility Area”) who, as of the last day of the
month prior to the date of entry, are eighteen (18) years of age, and the legal age of majority,
or older in the state, province, or territory in which they reside, whichever is greater. The
following have the following additional eligibility criteria:
● The “hair categories” (Color, Cut, Style) are only open to professionals who are licensed barbers, hairdressers and colorists
● The “Student” sub-categories are only open to students enrolled, at the time of entry into the Competition, in school in the process of obtaining a cosmetology or barbering license, or is currently working in an apprenticeship as a cosmetologist.
Entrants must also have an Instagram account open to the public to be eligible for this
Competition. If you do not have an Instagram account, you may sign up for one for free.
Officers, directors, employees, representatives and agents of Sponsor and its parent,
subsidiaries, affiliates, sales representatives, advertising and promotion agencies (all such
individuals and entities collectively referred to herein as the “Promotion Entities”), and each of
their immediate family members and/or those residing in the same household are NOT eligible
to enter the Competition or win a prize. For this Competition, “immediate family” means
mother, father, sons, daughters, siblings, spouses, including common law, regardless of
where they reside. Void outside the Eligibility Area and where prohibited by law.
See additional entry restrictions below.
4) How to Enter: To enter, during the Competition Period, post a video (reel) to your
Instagram account with the applicable category hashtag on Instagram (as broken out
below), and mention of @WellaEducation (your “Post”). Then, visit
http://northamericantrendvisionawards.com
and follow the on-screen instructions to complete the form and paste a link to your Post
and submit your entry into the contest. All entrant Instagram accounts must be open and
accessible by the public to be eligible for this Competition. If you do not have an Instagram
account, you may sign up for one for free.
1. Entrants must follow these video requirements:
● Time: Video entry must be 60 - 90 seconds long
● Aspect Ratio: Video entry must be filmed vertically with a 9x16 aspect ratio
2. Entrants must showcase the following in their entry videos:
● Intro: Video or voiceover answering the following questions:
▪ Why are you entering NATVA 2025?
▪ What does “Digital Prism” mean to you?
o Before: 360° video of model before
● Process: Up-close video of technique, or product and/or color application
o After: 360° video of model after
● Final look: Still image of model from any angle that best showcases your work
3. Entrants must answer the following questions in the caption of their entry:
● How did you incorporate the theme into your entry look?
● What #PROtechniques did you use to create your entry look?
● What #PROformula did you use to create your entry look?
● What #PROproducts did you use to create your entry look?
4. Entrants who are Students (as defined in Rule #3):
● Must also provide a brief statement about their mentor.
5) Winner Determination: Entrants are divided into two categories and 12 sub-categories described below.
Round 1 of Judging: The top 3 finalists in each sub-category (36 total) will be determined
beginning on or about August 5th 2025 by a professional judging panel according to the
following criteria (“Judging Criteria”): color and cut choice and suitability to the models
features, face shape, skin tone, and eye color (30%), quality of the execution, suitability and
overall beauty of the color, hair quality, condition and shine (40%), and overall finished
look color, cut, styling in line with the Trend Vision trend (Digital Prism) (30%).
Round 2 of Judging: The finalists in each sub-category will be judged again based on the
Judging Criteria by a separate and distinct professional judging panel to determine the
winners [one (1) winner per sub-category, 12 total]. In the event of a tie in either judging
round, the highest score in the quality of the execution, suitability and overall beauty of the
color, hair quality, condition and shine category will determine corresponding winner.
By entering the Competition, entrants agree to be bound by and not challenge the final
decisions of Sponsor and the individual judges. In the event that a winning entry is discovered
to be invalid for any reason whatsoever or the person who submitted the winning entry fails to
comply with these Official Rules prior to delivery of the prize, the prize may be forfeited and may
be awarded to an alternate winner as determined above.
The Following are the 2 Categories, 12 Sub-Categories and associated hashtags. Refer to
Rule #3 for details regarding eligibility requirements for the (6) professional and (6) student sub-categories.
TRANSFORMATION:
1 – Transformation Cut (for professionals):
● #TransformationCutNATVA25
2 – Student Transformation Cut (for students):
● #StudentTransformationCutNATVA25
3 – Transformation Color (for professionals):
● #TransformationColorNATVA25
4 – Student Transformation Color (for students):
● #StudentTransformationColorNATVA25
5 – Transformation Style (for professionals):
● #TransformationStyleNATVA25
6 – Student Transformation Style (for students):
● #StudentTransformationStyleNATVA25
EDITORIAL:
7 – Editorial Cut (for Professionals):
● #EditorialCutNATVA25
8 – Student Editorial Cut (for students):
● #StudentEditorialCutNATVA25
9 – Editorial Color (for professionals):
● #EditorialColorNATVA25
10 – Student Editorial Color (for students):
● #StudentEditorialColorNATVA25
11 – Editorial Style (for professionals):
● #EditorialStyleNATVA25
12 – Student Editorial Style (for students):
● #StudentEditorialStyleNATVA25
6) Prizes and Approximate Retail Values: Prizes (12 total – 1 per sub-category listed).
Each Hair category winner (12 total) will receive the following prize consisting of a Wella Studio
Cut, Color OR Style Certification, which consists of an in-person training, at Wella Studios in
Calabasas, California, 6-month Passionista status and the opportunity to be interviewed
with TheTease.com and a $1,000 USD Visa gift card. Total approximate ARV of each prize:
$7,500 USD. The six (6) professional sub-category winners will also be eligible to
participate in the forthcoming ITVA Competition. WINNERS ARE SOLEY RESPONSIBLE
FOR TRANSPORTATION, AND COSTS ASSOCIATED WITH TRANSPORTATION, TO AND
FROM WELLA STUDIOS TO OBTAIN THE WELLA STUDIO CERTIFICATION. WINNERS
ARE SOLEY RESPONSIBLE FOR ANY LODGING EXPENSE RELATED TO ATTENDANCE
AT OR COMPLETION OF A WELLA STUDIO CERTIFICATION. ALL DETAILS AND
DATES/TIMES OF CERTIFICATION ARE IN SPONSOR’S SOLE DISCRETION. WINNERS
WILL BE PROVIDED DETAILS OF WHAT THEY NEED TO BRING OR DO FOR THE
CERTIFICATION IN ADVANCE.
Sponsor will not cover any other costs or expenses, including without limitation, winners’
travel accommodations, subject to availability. Winners’ guests must be of the age of majority
unless the winner is guest’s parent or legal guardian. Sponsor is not responsible in any
manner if the Competition or Event cannot take place, or if any prize cannot be awarded
due to travel cancellations, delays or interruptions due to acts of God, acts of war,
natural disasters, public health crises, epidemics, pandemics, travel restrictions,
government restrictions or bans, acts of public authorities, weather or acts of terrorism. The
terms and conditions of the tickets awarded as prizes apply. The Promotion Entities, and/or any
other relevant party, reserve the right to remove or to deny entry to any winner, or guest
who engages in a disruptive manner, or with intent to annoy, abuse, threaten, or harass any
other person at the Event or Certification. Cash cannot be substituted for any ticket prize
unless otherwise agreed by the Sponsor. Resale of prizes is prohibited. Unused tickets cannot be
refunded, exchanged for cash or applied towards tickets for any subsequent years. No
responsibility is assumed by the Promotion Entities if the Event/Certification is cancelled,
rescheduled, delayed or postponed in whole or in part.
7) Video Content Restrictions: All videos submitted in connection with this Competition
must comply with the following “Submission Requirements”:
(i) the video submitted must be the submitting entrant’s original, previously
unpublished work and not include any material owned or controlled by third parties
(including without limitation, third party copyrighted material);
(ii) the entrant must provide upon request all appropriate clearances, permissions, and
releases for the video submission (in the event an entrant cannot provide all required releases,
Sponsor reserves the right, in Sponsor’s sole discretion, to disqualify the applicable
Submission, or seek to secure the releases and clearances for Sponsor’s benefit, or allow the
applicable Submission to remain in the Competition);
(iii) the Submission must not include any content that is inappropriate, indecent,
obscene, hateful, pornographic, tortious, defamatory, libelous, slanderous, or otherwise
objectionable or that disparages Sponsor or any of the Promotion Entities;
(iv) the video submission must not contain material that violates or infringes
another's rights, including but not limited to privacy, publicity or intellectual property
rights, or that constitutes copyright infringement;
(v) the video submission must not contain material that promotes bigotry, racism, hatred
or harm against any group or individual or promotes discrimination based on race,
gender, religion, nationality, disability, sexual orientation or age;
(vi) the video submission must not contain material that is unlawful, in violation of or
contrary to the laws or regulations in any state or territory where your video is created.
Any video submission that, in Sponsor's good faith judgment and sole discretion, violates the Submission Requirements will be disqualified.
Each entrant and, to the extent applicable, videographer and person/model depicted in
video (who must be the age of majority), grant to Sponsor a worldwide, royalty-free, perpetual,
non-exclusive right and license to copy, distribute, and display each submitted entry, in
any media and with the unlimited right to use, copy, modify, edit, and create derivative works
therefrom, and agrees to execute documents confirming such right and license at Sponsor’s reasonable request.
8) Entry Restrictions: The following entry conditions and terms apply with respect to the Competition:
● Entrants may enter for each sub-category multiple times throughout the Competition Period; however each Entry must be unique. Entrants may only use one Instagram account to enter.
● Entrants may enter one video for multiple sub-categories.
● Entrants will be required to show proof of license or proof of cosmetology school or apprenticeship to prove eligibility for a particular sub-category.
● The video must show a clear link to the theme.
● All video submissions must be created by the entrant during the Competition Period and posted on Instagram with the specified category hashtag during the Competition Period;
9) Restrictions Regarding Use of Products and Tools: Only Wella Company beauty brands
products may be used for the three hair categories. Each hairdresser
is responsible for providing his/her own personal equipment, such as scissors,
brushes, combs, etc. for entry submission. You may use any tools, hot tools, or brushes
available to you. Entrants may incorporate hairpieces & padding, must not be visible
(no more than 30%). Sponsor shall not be liable or responsible for loss of and/or damage to
electrical equipment. Any entry not in compliance with all the above restrictions and
conditions will be disqualified in Sponsor’s sole discretion.
10) General Prize Conditions/Winner Notification: All expenses and costs (including
travel costs) not expressly stated in the description above are the sole responsibility of
each winner. All prizes must be accepted as awarded and no substitution will be allowed,
except that Sponsor reserves the right to substitute a prize (or prize component) for one
of equal or greater value at its sole discretion (except as specifically explained above). The
potential winners will be sent, via email link, a Declaration of Eligibility, Liability & Publicity
Release (where legal) and assignment of rights (“Declaration”) and will be required to
complete, and sign and return the Declaration via email within forty-eight (48) hours of being
notified in order to claim the prize. If a potential winner fails to return the Declaration within the
required time period, or the prize notification is returned undeliverable, or in the event that a
potential winner is disqualified for any reason or ineligible, Sponsor will award the applicable
prize to an alternate winner determined as outlined above. If any prize notification is
returned as undeliverable, and/or if potential winner is not in compliance with the Official
Rules (including eligibility requirements), then potential winner will be disqualified and an
alternate potential winner will be determined. Winners are subject to verification by Sponsor
and/or judges, whose decisions are final and binding in all matters related to the Competition.
11) General Liability Release/Force Majeure: Entrants agree that neither the Promotion
Entities nor Instagram to the fullest extent permitted by law, shall be responsible or liable
for, and are hereby released from, any and all costs, injuries, losses or damages of any kind,
due in whole or in part, directly or indirectly, to participation in the Competition or any
Competition-related activity, or from entrants’ acceptance, receipt, possession and/or use or
misuse of any prize, and (B) have not made any warranty, representation or guarantee
express or implied, in fact or in law, with respect to any prize, including, without limitation, to
such prize’s quality or fitness for a particular purpose. The Promotion Entities assumes no
responsibility for any damage to an entrant’s, or any other person’s, computer system which
is occasioned by accessing any website or otherwise participating in the Competition, or
for any computer system, phone line, hardware, software or program malfunctions,
or other errors, failures, delayed computer transmissions or network connections that are
human or technical in nature. Without limiting the generality of the foregoing, the Promotion
Entities are not responsible for incomplete, illegible, misdirected, misprinted, late, lost,
damaged, stolen, or postage-due prize notifications; or for lost, interrupted,
inaccessible or unavailable networks, servers, satellites, Internet service providers, websites, or
other connections; or for miscommunications, failed, jumbled, scrambled, delayed, or
misdirected computer, telephone or cable transmissions; or for any technical
malfunctions, failures, difficulties or other errors of any kind or nature; or for the
incorrect or inaccurate capture of information, or the failure to capture any information.
Sponsor reserves the right in its sole discretion to disqualify any individual who is found to be
tampering with the entry process or the operation of the Competition, to be acting in
violation of these Official Rules, or to be acting in an unsportsmanlike or disruptive manner, or
with the intent to disrupt or undermine the legitimate operation of the Competition, or to
annoy, abuse, threaten or harass any other person, and Sponsor reserves the right to seek
damages and other remedies from any such person to the fullest extent permitted by law.
No mechanically reproduced, illegible, incomplete, forged, software-generated or
other automated multiple entries will be accepted. Sponsor reserves the right to modify,
extend, suspend, or terminate the Competition if it determines, in its sole discretion, that the
Competition is technically impaired or corrupted or that fraud or technical problems,
failures or malfunctions or other causes beyond Sponsor’s control have destroyed or
severely undermined or to any degree impaired the integrity, administration, security,
proper play and/or feasibility of the Competition as contemplated herein. In the
event an insufficient number of eligible entries are received and/or Sponsor is prevented from
awarding prizes or continuing with the Competition as contemplated herein by
any event beyond its control, including but not limited to fire, flood, natural or man-made
epidemic or pandemic of health of other means, earthquake, explosion, labor dispute or
strike, act of God or public enemy, satellite or equipment failure, riot or civil disturbance,
terrorist threat or activity, war (declared or undeclared) or any federal, state, provincial,
territorial or local government law, order, or regulation, public health crisis, order of any
court or jurisdiction, or other similar or dissimilar cause not reasonably within
Sponsor’s control (each a "ForceMajeure" event or
occurrence), then subject to any governmental or regulatory approval which
may be required, Sponsor shall have the right to modify, suspend, extend or terminate the
Competition. If the Competition is terminated before the designated end date, Sponsor will (if
possible) determine the finalists and winners in accordance with Rule #5 from among all
eligible, non-suspect entries received prior to the time of termination. Only the type and
quantity of prizes described in these Official Rules will be awarded. These Official Rules
cannot be modified or amended in any way except in a written document issued in
accordance with law by a duly authorized representative of Sponsor. The invalidity or
unenforceability of any provision of these Official Rules shall not affect the validity or
enforceability of any other provision. In the event that any provision is determined to be
invalid or otherwise unenforceable or illegal, these Official Rules shall otherwise remain in
effect and shall be construed in accordance with their terms as if the invalid or illegal provision were not contained herein.
Caution: ANY ATTEMPT BY AN ENTRANT TO DELIBERATELY DAMAGE OR UNDERMINE
THE CONTENT OR LEGITIMATE OPERATION OF THIS COMPETITION IS A VIOLATION OF
CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR
WILL DISQUALIFY ANY SUCH ENTRANT AND RESERVE THE RIGHT TO SEEK DAMAGES
AND OTHER REMEDIES (INCLUDING ATTORNEYS’ FEES) FROM ANY SUCH ENTRANT
TO THE FULLEST EXTENT PERMITTED BY LAW.
12) Winners List: For the complete Competition winners list, available after the date the
winners are announced, send your request along with a self-addressed stamped
envelope (3” x 5” paper with your complete name and address for Canadian residents), to
Sponsor at the following address, within thirty (30) days following the end of the Competition:
Wella Company, 4500 Park Granada, Calabasas, CA 91302, USA.
13) Publicity Release: By participating in the Competition, in addition to any other grants
which may be granted in any other agreement entered into between Sponsor and any entrant
in or winner of the Competition, each entrant irrevocably grants the Promotion Entities and
their respective successors, assigns and licensees, the right to use such entrant’s name,
likeness, biographical information, and statements in any and all media for any
purpose, including without limitation, advertising and promotional purposes as well
as in, on or in connection with the Sponsor’s website or the Competition or other
promotions, and hereby release, to the fullest extent permitted by applicable law, the
Promotion Entities from any liability with respect thereto. Each entrant hereby waives
any and all moral rights it may have in its entries submitted and grants to Sponsor a
non-exclusive, royalty-free, perpetual, non-revocable license and right to reproduce, use
and/or edit all entries submitted (or portions thereof, including any writings, photographs or
drawings) in any manner, including posting or reposting on Facebook, Twitter, Instagram or
other applicable social media, and no such posting or other use shall entitle the entrant
submitting such post (including any photo) to any compensation of any kind whatsoever,
except where prohibited by law. Entrants understand and agree that each is providing
their information to Sponsor and not to Facebook, Twitter or Instagram.
14) Governing Law: Note: The following paragraph does not apply to Canadian
residents. To the extent permitted by law, all issues and questions concerning the
construction, validity, interpretation and enforceability of these Official Rules or the
rights and obligations of entrants or Sponsor in connection with the Competition shall be
exclusively governed by and construed in accordance with the laws of the state of
California in the U.S., without regard to conflicts of law provisions. To the fullest extent permitted
by law, entrants submit to exclusive personal jurisdiction in California and agree that any
dispute shall be brought in the state and federal courts in California in the U.S.
For Canadian Residents Only: The courts in some provinces of Canada will not apply
consumer laws from another jurisdiction/province to some types of disputes.
If an entrant resides in one of those provinces, that province’s local laws will apply to such
disputes related to these Official Rules. Otherwise, entrant agree that the laws of the
Province of Ontario will apply to any disputes arising out of or relating to these Official Rules.
Similarly, if the laws in an entrant’s province will not permit such entrant to consent to the
jurisdiction and venue of the courts in the Province of Ontario, then the entrant’s local
jurisdiction and venue will apply to such disputes related to these Official Rules.
Otherwise, all claims arising out of or relating to these Official Rules will be litigated exclusively
in the Ontario courts, and each entrant agrees that the courts of the Province of Ontario shall
have exclusive jurisdiction over such disputes or claims.
For Québec Residents: Any litigation respecting the conduct or organization of a publicity
Competition may be submitted to the Régie des alcools, des courses et des jeux for a ruling.
Any litigation respecting the awarding of a prize may be submitted to the Régie
only for the purpose of helping the parties reach a settlement.
15) Privacy Notice: Except as otherwise contemplated in these Official Rules, and to the
extent entrants may otherwise elect at the time of entry, personal information collected in
connection with the Competition will be used in accordance with Sponsor’s online privacy policy, located at
https://www.wellacompany.com/en-us/privacy-policy. Any communication or information
transmitted to Sponsor by e-mail or otherwise is and will be treated as non-confidential and non-proprietary.
16) Canadian Residents Privacy: The personal information gathered about entrants will be
used solely for the administration of the Competition and is subject to the Sponsor’s privacy policy available at
https://www.wellacompany.com/en-us/privacy-policy No communication
unrelated to the Competition, commercial or otherwise, will be sent to the entrant by the
Sponsor, unless the entrant has otherwise authorized the Sponsor to do so or as
permitted by applicable law. Eligible entrants who do not wish to participate in the
Competition can withdraw their participation by notifying Sponsor in writing at Wella
Company, Attn: Christina McCarver 4500 Park Granada, Calabasas, CA 91302. Non-US
entrants’ information will be transferred to the U.S.