@WELLAEDUCATION HAIR STYLIST APPRECIATION MONTH GIVEAWAY

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OFFICIAL RULES

NO PURCHASE NECESSARY
1. SWEEPSTAKES: The @WellaEducation Hair Stylist Appreciation Month Giveaway (the
“Sweepstakes”) begins at 9:00 AM Pacific Time (”PT”) on April 1, 2025 and ends at 11:59
PM PT on April 30, 2025 (the “Sweepstakes Entry Period”). The Sweepstakes Entry
Period is divided into 5 individual consecutive entry periods (each, an “Entry Period”) as
follows:

2. ELIGIBILITY: Open only to legal residents of the 50 United States and Washington, D.C.
(“Territory”), who are 18 years of age or older at time of entry (“Entrant”). Void outside the
Territory and where prohibited by law. Employees of Wella Operations US LLC
(“Sponsor”), and its subsidiaries, advertising and promotion agencies (collectively, the
“Promotion Entities”) and the immediate family members and/or those living in the same
household of each are not eligible. Entrants must also have a valid email address and
phone number, which may be used to fulfill prizes (“Prizes”).

3. HERE’S HOW TO ENTER: During the Sweepstakes Entry Period, follow
@WellaEducation, @WellaStoreUSA, @WellaStudio, @WellaHairUSA, and @Framar
then comment on the Sweepstakes related Instagram post by @WellaEducation and tag 3
hair professionals to be automatically entered into the drawing for that Entry Period.
Additionally, entrants that share the @WellaEducation Sweepstakes related post will
receive one (1) additional entry. Entries made via comment method of entry and share
method of entry will collectively be referred to as your "Submission" or “Entry”. Entrants
must have a public (non-private) Instagram account. ENTRIES WILL NOT BE JUDGED.
Limit one (1) Entry per person via comment method of entry and one (1) Entry per person
via share method of entry throughout the duration of the Sweepstakes Entry Period. A
person may only enter using one Instagram account. Entries must be received by 11:59 PM PT on the last day of each Entry Period in order to be eligible for the random drawing
for that applicable Entry Period. Duplicate submissions will be disqualified. Non-winning
Entries will not be entered into any subsequent Entry Period(s). All Entries must comply
with the Submission Guidelines outlined in Rule #4.

4. SUBMISSION GUIDELINES: Entries must comply with Instagram Terms of Use.
Determination of compliance with Submission Guidelines and these Official Rules will be
in the sole discretion of the Sponsor, whose decisions are final.

Submission cannot contain any information that references other websites, addresses,
email addresses, contact information or phone numbers.
The Submission must not contain derogatory statements (including words or symbols
that are widely considered offensive to individuals of a certain race, ethnicity, religion,
sexual orientation, or socioeconomic group).
The Submission must not include threats to any person, place, business, or group; it
must not invade privacy or other rights of any person, firm, entity, and it must not in
any way violate or promote violation of applicable federal, state, or local laws and
regulations including, but not limited to, those concerning copyright, plagiarism,
trademark, publicity/privacy rights and defamation.
Submission must not include or show any dangerous behavior or activity or contain
content that promotes dangerous activities that may result in injury to oneself or
others.
Submission must not contain indecent behavior, profanities or obscenities, including
but not limited to nudity, or pornography, and must not in any way disparage persons
or organizations, including those associated with Sponsor and the Promotion Entities.
Submission must not include any personally identifiable information of any third party.
Submission must not refer, depict or in any way reflect negatively upon the Sponsor,
the Sweepstakes, or any other person or entity.
Submission must be suitable for presentation in a public forum and be consistent with
the theme and image of the Sweepstakes.
Submission must not promote irresponsible or excessive consumption of alcohol,
promote illegal drugs, tobacco, firearms/weapons, or any particular political agenda or
message.
5. LIMITATIONS: Entrants who have not complied with these Official Rules are subject to
disqualification and their Entries will be void. Sponsor reserves the right to disqualify any
Entrant’s Entry in the Sweepstakes if Sponsor determines or suspects that the Entrant
has attempted to undermine the legitimate operation of the Sweepstakes by cheating, hacking, deception, or other fraudulent, deceptive, or unfair playing practices. Sponsor
reserves the right to cancel, modify, or suspend the Sweepstakes at any time if fraud,
technical failures, or any other errors or other causes corrupt the administration, security,
integrity, or proper play of the Sweepstakes. In the event of cancellation, Sponsor
reserves the right to select the winners from among all eligible Entries received up to the
time of such cancellation, in a manner determined by Sponsor to be fair, appropriate, and
consistent with these Official Rules.
The Promotion Entities do not warrant that access to the Sweepstakes will be
uninterrupted. Neither the Promotion Entities, nor any of their officers, directors,
shareholders, employees, agents or representatives (individually and collectively,
“Releasees”) are responsible for:
(a) Entries from persons residing, or physically located,
outside the Territory;
(b) Entries that are altered, delayed, deleted, destroyed, forged,
fraudulent, improperly accessed, inaccurate, incomplete, interrupted, irregular in any way,
late, lost, misrouted, multiple, non-delivered, stolen, tampered with, unauthorized,
unintelligible or otherwise not in compliance with these Official Rules;
(c) lost, interrupted
or unavailable networks, servers, satellites, websites, or other connection, availability, or
accessibility problems arising in connection with or over the course of the Sweepstakes;
(d) failure of personal computers and/or software and hardware configurations, any
technical malfunctions, failures, or difficulties, printing errors, clerical, typographical or
other errors in connection with the administration of the Sweepstakes, the processing of
Entries, or the offering or announcement of the Prizes or any Prize notification documents;
(e) any other errors of any kind relating to or in connection with the Sweepstakes, whether
human, mechanical, clerical, electronic, or technical in nature;
(f) the incorrect or inaccurate capture of information, or the failure to capture any information in connection
with the Sweepstakes;
(g) any changes to any website function that may interfere with the
Sweepstakes or their ability to timely enter;
or (h) damage to a user's system occasioned
by participation in this Sweepstakes or downloading any information necessary to
participate in this Sweepstakes; even if caused by the negligence of any of the
Releasees.
6. PRIZES AND APPROXIMATE RETAIL VALUE (“ARV”): One (1) Business SoMe
Week Grand Prize (available in Entry Period #1): a $1,000 gift certificate for the Wella
Pro Store, a Wella Rewards Hair Tie set, Mirror and Comb, a business class at The Salon
Hiring Magnet, OPI 6 shades of NL, OPI Cuticle Oil, OPI Nail Envy, Wella Pro Ultimate
Smooth Shampoo 8.4oz, Wella Pro Ultimate Smooth Conditioner 6.7oz, Wella Pro
Ultimate Smooth Mask 5.07oz, Wella Pro Ultimate Smooth Oil 1oz, Wella Pro KX shades
(8/31, 6/07, 6/02, 9/06 and 9/07), Wella Pro IC shades (10/34, 7/53 and 10/53), Wella Pro
CT shades (6/0, 7/0, 5/0, 8/0, 4/0),Wella Pro KP shades (66/0, 77/0, 6/0, 7/0 and 5/0),
Wella Pro Blondor cream toners (/86, /36, /16, /96, and /81), Wella Pro Top SF shades
(09/81, 09/13, 00/00, 7/13, and 6/0), Sebastian Shaper Plus, Sebastian Dark Oil,
Sebastian No Breaker Cream, Nioxin Hair Fall Defense Shampoo, Nioxin Fall Defense
Serum, GHS Chronos, one of each of the following Framar products: Thanks a Latte Pop
Up Foil, Color Cover, Pink Gator Grips, Champagne Mami Detangle Brush, Champagne I
Need to Vent Brush, Toning Tub, Formula Friends, Kolor Killer Wipes, Dye Defender, Pink
Myst Assist, Dreamweaver combs, Family Pack, Connect and Color Bowls (ARV: $2,363.76). One (1) Color Week Grand Prize (available in Entry Period #2): a $1,000
gift certificate for the Wella Pro Store, a Wella Rewards Hair Tie set, Mirror and Comb, a
Studio class (Cut Craft I, Cut Craft II, and Cut Craft III), OPI 6 shades of NL, OPI Cuticle
Oil, OPI Nail Envy, Wella Pro Ultimate Smooth Shampoo 8.4oz, Wella Pro Ultimate
Smooth Conditioner 6.7oz, Wella Pro Ultimate Smooth Mask 5.07oz, Wella Pro Ultimate
Smooth Oil 1oz, Wella Pro KX shades (8/31, 6/07, 6/02, 9/06 and 9/07), Wella Pro IC
shades (10/34, 7/53 and 10/53), Wella Pro CT shades (6/0, 7/0, 5/0, 8/0, 4/0),Wella Pro
KP shades (66/0, 77/0, 6/0, 7/0 and 5/0), Wella Pro Blondor cream toners (/86, /36, /16,
/96, and /81), Wella Pro Top SF shades (09/81, 09/13, 00/00, 7/13, and 6/0), Sebastian
Shaper Plus, Sebastian Dark Oil, Sebastian No Breaker Cream, Nioxin Hair Fall Defense
Shampoo, Nioxin Fall Defense Serum, GHS Chronos, one of each of the following Framar
products: Thanks a Latte Pop Up Foil, Color Cover, Pink Gator Grips, Champagne Mami
Detangle Brush, Champagne I Need to Vent Brush, Toning Tub, Formula Friends, Kolor
Killer Wipes, Dye Defender, Pink Myst Assist, Dreamweaver combs, Family Pack,
Connect and Color Bowls (ARV: $5,026.76). One (1) Styling Week Grand Prize
(available in Entry Period #3): a $1,000 gift certificate for the Wella Pro Store, a Wella
Rewards Hair Tie set, Mirror and Comb, a Studio class (Cut Craft I, Cut Craft II, and Cut
Craft III), OPI 6 shades of NL, OPI Cuticle Oil, OPI Nail Envy, Wella Pro Ultimate Smooth
Shampoo 8.4oz, Wella Pro Ultimate Smooth Conditioner 6.7oz, Wella Pro Ultimate
Smooth Mask 5.07oz, Wella Pro Ultimate Smooth Oil 1oz, Wella Pro KX shades (8/31,
6/07, 6/02, 9/06 and 9/07), Wella Pro IC shades (10/34, 7/53 and 10/53), Wella Pro CT
shades (6/0, 7/0, 5/0, 8/0, 4/0),Wella Pro KP shades (66/0, 77/0, 6/0, 7/0 and 5/0), Wella
Pro Blondor cream toners (/86, /36, /16, /96, and /81), Wella Pro Top SF shades (09/81,
09/13, 00/00, 7/13, and 6/0), Sebastian Shaper Plus, Sebastian Dark Oil, Sebastian No
Breaker Cream, Nioxin Hair Fall Defense Shampoo, Nioxin Fall Defense Serum, GHS
Chronos, one of each of the following Framar products: Thanks a Latte Pop Up Foil, Color
Cover, Pink Gator Grips, Champagne Mami Detangle Brush, Champagne I Need to Vent
Brush, Toning Tub, Formula Friends, Kolor Killer Wipes, Dye Defender, Pink Myst Assist,
Dreamweaver combs, Family Pack, Connect and Color Bowls (ARV: $5,026.76). One (1)
Cutting Week Grand Prize (available in Entry Period #4): a $1,000 gift certificate for
the Wella Pro Store, a Wella Rewards Hair Tie set, Mirror and Comb, a Studio class (Cut
Craft I, Cut Craft II, and Cut Craft III), OPI 6 shades of NL, OPI Cuticle Oil, OPI Nail Envy,
Wella Pro Ultimate Smooth Shampoo 8.4oz, Wella Pro Ultimate Smooth Conditioner
6.7oz, Wella Pro Ultimate Smooth Mask 5.07oz, Wella Pro Ultimate Smooth Oil 1oz,
Wella Pro KX shades (8/31, 6/07, 6/02, 9/06 and 9/07), Wella Pro IC shades (10/34, 7/53
and 10/53), Wella Pro CT shades (6/0, 7/0, 5/0, 8/0, 4/0),Wella Pro KP shades (66/0,
77/0, 6/0, 7/0 and 5/0), Wella Pro Blondor cream toners (/86, /36, /16, /96, and /81), Wella
Pro Top SF shades (09/81, 09/13, 00/00, 7/13, and 6/0), Sebastian Shaper Plus,
Sebastian Dark Oil, Sebastian No Breaker Cream, Nioxin Hair Fall Defense Shampoo,
Nioxin Fall Defense Serum, GHS Chronos, one of each of the following Framar products:
Thanks a Latte Pop Up Foil, Color Cover, Pink Gator Grips, Champagne Mami Detangle
Brush, Champagne I Need to Vent Brush, Toning Tub, Formula Friends, Kolor Killer
Wipes, Dye Defender, Pink Myst Assist, Dreamweaver combs, Family Pack, Connect and
Color Bowls (ARV: $5,026.76). One (1) Creative/Competition Week Grand Prize
(available in Entry Period #5): a $1,000 gift certificate for the Wella Pro Store, a Wella
Rewards Hair Tie set, Mirror and Comb, OPI 6 shades of NL, OPI Cuticle Oil, OPI Nail
Envy, Wella Pro Ultimate Smooth Shampoo 8.4oz, Wella Pro Ultimate Smooth
Conditioner 6.7oz, Wella Pro Ultimate Smooth Mask 5.07oz, Wella Pro Ultimate Smooth
Oil 1oz, Wella Pro KX shades (8/31, 6/07, 6/02, 9/06 and 9/07), Wella Pro IC shades
(10/34, 7/53 and 10/53), Wella Pro CT shades (6/0, 7/0, 5/0, 8/0, 4/0),Wella Pro KP
shades (66/0, 77/0, 6/0, 7/0 and 5/0), Wella Pro Blondor cream toners (/86, /36, /16, /96,
and /81), Wella Pro Top SF shades (09/81, 09/13, 00/00, 7/13, and 6/0), Sebastian
Shaper Plus, Sebastian Dark Oil, Sebastian No Breaker Cream, Nioxin Hair Fall Defense
Shampoo, Nioxin Fall Defense Serum, GHS Chronos, one of each of the following Framar
products: Thanks a Latte Pop Up Foil, Color Cover, Pink Gator Grips, Champagne Mami
Detangle Brush, Champagne I Need to Vent Brush, Toning Tub, Formula Friends, Kolor
Killer Wipes, Dye Defender, Pink Myst Assist, Dreamweaver combs, Family Pack,
Connect and Color Bowls (ARV: $2,266.76). No substitution or transfer of Prize (or
portion of Prize) by winner permitted. Sponsor reserves the right to substitute Prize (or
portion of Prize) of equal or greater value, in their sole discretion. Winners will be
responsible for all federal, state and local income taxes.
7. RANDOM DRAWINGS AND ODDS OF WINNING: Winners will be selected in random
drawings from among all eligible Entries received for each Entry Period. Each random
drawing will occur on or about the dates indicated in the Rule #1 chart. Drawings will be
conducted by Sponsor, whose decisions are final on all matters relating to the
Sweepstakes. Odds of winning in a Entry Period will depend on the total number of
eligible Entries received for that Entry Period.
8. WINNER NOTIFICATION: Potential winners will be contacted via Direct Message (“DM”)
from @WellaEducation on Instagram and must reply with the information requested in the
DM within 48 hours from the time their notification was sent. Noncompliance with this
deadline may result in disqualification and the selection of an alternate potential winner.
Potential winners will then be required to electronically sign and return a Declaration of
Eligibility, Liability/Publicity Release (except where prohibited by law) (“Declaration
Package”) within five (5) days of notification attempt or potential winner may be
disqualified and an alternate potential winner may be randomly selected. Return of
Declaration Package as undeliverable, if Declaration Package is not received within the
required time period, or if a potential winner is deemed ineligible, said winner will be
disqualified and an alternate will be selected Sponsor assumes no responsibility for
undeliverable DMs or emails resulting from any form of active or passive filtering by email
service providers or for insufficient space in user’s account to receive email. Return of
any DM or email as undeliverable will result in disqualification and an alternate potential
winner will be selected.
9. DISPUTES; GOVERNING LAW: The parties (“Entrant and Sponsor”) waive all rights to
trial in any action or proceeding instituted in connection with these Official Rules,
including, without limitation, the Sweepstakes. Any controversy or claim arising out of or
relating to these Official Rules and/or the Sweepstakes shall be settled by binding
arbitration in accordance with the commercial arbitration rules of the American Arbitration
Association. Any such controversy or claim shall be arbitrated on an individual basis and
shall not be consolidated in any arbitration with any claim or controversy of any other
party. The arbitration shall be conducted in the State of California, City of Los Angeles.
THESE OFFICIAL RULES AND THE INTERPRETATION OF ITS TERMS SHALL BE
GOVERNED BY AND CONSTRUED IN ACCORDANCE WITH THE LAWS OF THE
STATE OF CALIFORNIA WITHOUT REGARD TO ITS CONFLICTS OF LAWS RULES.
For any matters which are not subject to arbitration as set forth in these Official Rules
and/or in connection with the entering of any judgment on an arbitration award in
connection with these Official Rules and/or the Sweepstakes, the parties irrevocably
submit and consent to the exclusive jurisdiction and venue of the state and federal courts
located in or closest to Los Angeles County in the State of California. The parties agree
not to raise the defense of forum non conveniens.
10. USE OF DATA: Sponsor will be collecting personal data about Entrants online, in
accordance with their privacy policy. Please review the privacy policy at
https://www.wellacompany.com/privacy-policy. By participating in the Sweepstakes,
Entrants hereby agree to Sponsor’s collection and usage of their personal information and
acknowledge that they have read and accepted the privacy policy. In addition, anyone
who opts in to receive marketing emails from Sponsor will be added to Sponsor’s
marketing list. Users can unsubscribe from emails from Wella Brands at any time using
the unsubscribe links in marketing emails or by visiting:
https://www.wellacompany.com/consumer-affairs.
11.RELEASES: By participating in this Sweepstakes, you agree: (a) to release, indemnify,
and hold harmless the Promotion Entities from any and all liability, loss, or damage
incurred with respect to participating in the Sweepstakes or the awarding, receipt,
possession, and/or use or misuse of a Prize including without limitation any claims for
property damage, personal injury, illness and/or death, and any claims in the nature of
infringement of intellectual property, privacy or publicity rights; (b) that under no
circumstances will you be permitted to obtain awards for, and you hereby waive all rights
to claim, any punitive, indirect, incidental, consequential, exemplary, or any other
damages, other than for actual out-of-pocket expenses; (c) all causes of action arising out
of or connected with this Sweepstakes or any awarded Prize shall be resolved
individually, without resort to any form of class action; (d) any and all claims, judgments,
and awards shall be limited to actual out-of-pocket costs incurred, and in no event will you
be entitled to receive attorneys’ fees or court costs. Winner, by acceptance of a Prize,
grants to Sponsor, the other Promotion Entities, and each of their respective designees
the absolute right and license to use, publish, post, and/or display his/her/their name,
address (city and state of residence), photograph, voice, likeness, and/or other indicia of
persona (regardless of whether altered, changed, modified, edited, used alone, or used
with other material in the Promotion Entities’ sole discretion) in any and all media now
known or hereafter devised, throughout the world, in perpetuity, without additional
compensation or consideration, notification or permission, unless prohibited by law.

12.GENERAL: The Promotion Entities’ failure to or decision not to enforce any provision in
these Official Rules will not constitute a waiver of that or any other provision. In the event
of any conflict with these Official Rules and Sweepstakes-related materials, these Official
Rules shall prevail. In no event shall more than the stated number of Prizes in these
Official Rules be awarded. In the event that any provision is determined to be invalid or
otherwise unenforceable or illegal, these Official Rules shall otherwise remain in effect
and shall be construed in accordance with their terms as if the invalid or illegal provision
were not contained herein. The Promotion Entities’ employees are not authorized to
waive, modify, or amend any provision or provisions of these Official Rules in any manner
whatsoever. ANY ATTEMPT BY AN ENTRANT OR OTHER INDIVIDUAL TO
DELIBERATELY DAMAGE ANY WEBSITE OR UNDERMINE THE LEGITIMATE
OPERATION OF THIS SWEEPSTAKES IS A VIOLATION OF LAW. SHOULD SUCH AN
ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK REMEDIES AND
DAMAGES (INCLUDING ATTORNEYS’ FEES) FROM ANY SUCH INDIVIDUAL, TO THE
FULLEST EXTENT PERMITTED BY LAW.

13. WINNERS LIST: The names of the winners will be posted by @WellaEducation on
Instagram after all prizes are awarded.
The Sweepstakes is in no way sponsored, endorsed or administered by, or associated with
Instagram. You understand you are providing your information to Sponsor and not Instagram.